Other quotes I like

"Much of our daily interaction with our fellow human beings is empathic because that is our core nature. Empathy is the very means by which we create social life and advance civilization." - Jeremy Rifkin, "The Empathic Civilization"

If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.
- George Bernard Shaw

Putting your intentions and morals and good people skills back into the way you do business, we feel, might be part of a cure. That’s why we talked about the importance of being a human artist, someone who understands the so-called “soft skills.” Treating people like you want to empower them to succeed instead of wanting them simply to buy is a path towards sustained business. Working out how your business fits into an ecosystem and understanding what else your customers are dealing with helps with this as well.

Chris Brogan, "Soul of A New Business" 1/4/10

Judith Katz, M.S. 
Nonprofit management consulting  
PMB 572
2425 Channing Way
Berkeley, CA 94704
Phone (650) 303-4237
http://judithkconsulting.com
Email: judith (at) judithkconsulting.com

 

Six reasons for volunteer engagement

1. To make the current network of supporters denser, more connected.
2. To serve the larger community.
3. To help people learn the story of your organization by giving them the opportunity to put
what they've learned into action.
4. To fulfill the organization's mission (if it's not already included in the above)
5. To get the word out about what your organization is doing.
6. To increase volunteers' sense of connection to the organization's mission (ladder of engagement).

What am I missing? Email me at judith@judithkconsulting.com.

Social Networking and The Ladder of Engagement

 I've been looking for some hard and fast evidence that social networking pays off for the organizations that I work with. And I haven't found anything quantitiative yet. However, I have had the personal experience of meeting people though social networks, and then building a relationship with them from there.

The ladder of engagement is a concept from our Nonprofits 101 class. Voluntary associations for any demographic are the key to networks and social networking on-line is one of the best ways to do that today, especially to engage the younger generation. 

Maybe we don't want to do that in all cases; in some cases we may want to stick with another segment of our membership that is the core constituency of most nonprofit organizations.  The important thing is to understand what we are doing and how it is relevant to the part of the ecosystem which we are addressing in each campaign. 

What A Website's For

This paragraph by David Armano sums it up: 

"Your website should provide value to all of your users. If you can get them to participate, then do whatever it takes achieve that. In other words, it doesn't matter if your site looks more or less like a blog, what matters is if you're doing something to transform behavior from the passive to the active. Participatory behavior leads to better interactions between people, brands, businesses etc. So the real question is—are you designing for participation? Your answer should be, yes. If your Website doesn't do that, kill it. Then bring it back to life into something that does."

 

House parties

House parties are a great way to raise money in these volitile economic times, when it's important to hold our top donors close. If you have major donors who love you and love your organization and your cause, ask them about doing a house party. You will see old friends, and meet new people.

People always seem to think that you have to chase new supporters down, but the truth is that the friends you have now are the keys to make new friends. They will spread the word about the wonderful work your organization is doing.

Every castle needs a foundation, and your current supporters are the cornerstones. Start building your castle by organizing house parties with your most ardent supporters. 

Your current supporters connect with the relevance of your work, and other people resonate with it when they talk about it. What's relevant is what people talk about with their friends, and what people get riled up about. It's great, a party at a supporter's house getting riled up about something your organization is working on! Can you imagine this for your organization? 

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